A Guide to Creating Awesome Social Media Content Using Event Marketing

Delve into the world of social shopping and uncover its benefits to brands. Discover how businesses can utilize this growing trend to boost customer engagement, sales, and brand loyalty.

Discover the advantages of social shopping and learn how businesses can successfully integrate it into their brand strategy. In this article, we’ll outline the growth of social shopping, its benefits to brands, and how to maximize its potential.

5 Techniques for Creating Social Media Posts That Encourage Engagement

Creating social media content that encourages engagement is vital for growing your brand. Engagement drives traffic to your website, increases your reach, and builds brand loyalty. However, creating engaging content requires a targeted social media strategy that understands your audience and their interests. Here are five techniques you can use to create social media posts that drive engagement.

How to Establish an Effective Social Media Strategy from Scratch

Developing an effective social media strategy from scratch can seem daunting, but it’s an essential element of any successful digital marketing effort. When executed correctly, social media can drive traffic, upgrade engagement, build brand awareness, and generate leads and revenue. Implementing a robust social media strategy is the best way to achieve these long-term objectives. In this article, we will go through some practical tips and best practices you can use to create an effective social media strategy from scratch.

Which Social Media Platforms and Formats Are Right for Your Brand?

Social media platforms have revolutionized the way businesses communicate their brand messages to the world. While text-based content remains essential, video content is becoming increasingly necessary across all social media channels. However, creating video content that resonates with your audience requires a focused strategy that understands which platforms and video formats best align with your business’s goals.

From Planning to Production: How to Create Video Content That Resonates With Your Audience

Video content has become an essential ingredient to a successful social media marketing plan. Studies show that people can retain 95% of a message when they watch it in a video, compared to 10% when reading the same message in text. Video also creates a more personal connection with your audience, increases engagement, and drives meaningful interactions.

So, how do you create video content that resonates the most with your audience on social media?

7 Questions to Ask Yourself Before Sharing Content on Social Media

Social media has become an integral part of our lives, where we share and consume massive amounts of content daily. With so much content available, it may be challenging to identify relevant content for your audience. Posting content for social media is an opportunity to build branding and drive engagement—a critical consideration when choosing which content to share. In this post, we look at seven questions you should ask yourself before sharing content on social media.

5 Tactics for Building a Strong Brand on Social Media

Social media’s reach and accessibility make it an integral part of any successful business’s marketing strategy. Building a strong brand presence on social media requires thoughtful planning and intentional execution. In this blog post, we will discuss five tactics that will help businesses build and maintain a strong brand presence on social media.

Instagram Content in 2023: Tips and Strategies for Boosting Organic Engagement

Instagram continues to be one of the most popular social media platforms for business marketing in 2023 and beyond. However, with the platform’s constant changes, it isn’t always easy to keep up-to-date with what content strategies are most effective. In this article, we’ll explore some of the content types that businesses should focus on to improve their organic reach, engagement, and lead generation on Instagram.

Social Media Persona-Based Marketing: How to Create Audience Personas That Drive Results

As the world becomes more saturated with digital content, business leaders need to ensure that their marketing strategy is grounded in social media audience understanding. This is where audience personas come in. An audience persona is a fictionalized representation of your ideal customer based on research and data about their characteristics, behaviors, and preferences. Persona-based […]

Getting More Attention on Instagram: 3 Content Tips from Jereshia Hawk

Tired of creating content for Instagram and getting little engagement? You’re not alone. Fortunately, there are simple yet effective ways to turn things around. In this article, we share three tips that can help you get more traction on Instagram, courtesy of Business Growth Coach Jereshia Hawk (@jereshiahawk) 1. Be Real Authenticity is the cornerstone […]