How to Establish an Effective Social Media Strategy from Scratch

Developing an effective social media strategy from scratch can seem daunting, but it’s an essential element of any successful digital marketing effort. When executed correctly, social media can drive traffic, upgrade engagement, build brand awareness, and generate leads and revenue. Implementing a robust social media strategy is the best way to achieve these long-term objectives. In this article, we will go through some practical tips and best practices you can use to create an effective social media strategy from scratch.

Which Social Media Platforms and Formats Are Right for Your Brand?

Social media platforms have revolutionized the way businesses communicate their brand messages to the world. While text-based content remains essential, video content is becoming increasingly necessary across all social media channels. However, creating video content that resonates with your audience requires a focused strategy that understands which platforms and video formats best align with your business’s goals.

From Planning to Production: How to Create Video Content That Resonates With Your Audience

Video content has become an essential ingredient to a successful social media marketing plan. Studies show that people can retain 95% of a message when they watch it in a video, compared to 10% when reading the same message in text. Video also creates a more personal connection with your audience, increases engagement, and drives meaningful interactions.

So, how do you create video content that resonates the most with your audience on social media?