Tired of creating content for Instagram and getting little engagement? You’re not alone. Fortunately, there are simple yet effective ways to turn things around. In this article, we share three tips that can help you get more traction on Instagram, courtesy of Business Growth Coach Jereshia Hawk (@jereshiahawk)

1. Be Real

Authenticity is the cornerstone of every successful social media strategy. People crave genuine connection. And are tired of seeing the same staged content from every influencer or brand. Be yourself and share real moments and experiences. This creates a connection with your audience on a personal level and draws them into your life and brand.

2. Make More Video Content

Video content is increasingly more popular than pure visuals. As people prefer more engaging content, whether it’s a 15 or 60-second video. With videos, you can share more in-depth thoughts, have fun, be creative, and showcase your brand’s personality.

Moreover, with video content, brands can deliver their message in stories or posts. Allowing the message to be displayed despite the captive audience.

3. Show Off That Personality!

Your personality and brand are inextricably linked, so it’s essential to give it the attention it deserves. Your personality sets you apart from everyone else. And developing content that brings it out will get people excited to follow, interact and engage with you. Don’t be afraid to show off your quirky sense of humor, opinions or show behind-the-scenes glimpses of your life or brand.

By showcasing your brand personality, more people are likely to be drawn towards your content and want to engage with you in conversations.

These tips can work for any industry, from creative businesses to niches as diverse as beauty to financial services. Showing that with proper tactics, any account can gain traction on Instagram.

Jereshia has partnered with Storyy to produce content that resonates with her audience. We gave her a team of dedicated content creation experts who can create personalized, high-quality content.

We specialize in creating personalized strategies, tailored to your industry or business objectives. With a team of creatives, we will help bring your brand to light with top-notch content creation. Ensuring your messages connect deeply with your audience’s emotions & captivates their attention span.

To learn how you can elevate your social media game to the next level, contact us to schedule a free strategy session today. Our team will work with you to identify the ideal social media strategy that will help you excel in every major social media platform!