To make the most of Instagram algorithms and grow your reach, consider these best practices:

1. Experiment: Test out different posts to discover what resonates with your audience. Share content in various formats, such as images, videos, carousels, or IGTV, and analyze the performance to understand user preferences.
2. Check your insights: Look for broader trends in your post performance to understand what content works best for your account. Insights offer essential analytics on follower demographics, engagement rates, and impressions. Use this data to refine your content strategy and optimize posting times.
3. Collaborate with other creators: Partner with creators for new and collaborative content that users enjoy. By leveraging each other’s unique strengths, you’ll expose your content to a broader audience, boost engagement, and foster relationships within the creator community.
4. Monitor your account status: Regularly check your account’s recommend-ability status to address any issues and to appeal any mistakes by Instagram. Stay informed on community guidelines and ensure your content adheres to platform rules to maintain your reach visibility.
5. Create original and engaging content: Instagram tends to favor unique and innovative content over aggregated posts. Focus on developing high-quality, relatable, and attention-grabbing content that reflects your brand message. Consider utilizing emerging trends, such as Instagram Reels or Guides, to establish a fresh and creative presence.
6. Interact with your audience: Foster a connection with your followers by responding to their comments and messages, engaging with their content, and organizing interactive activities like polls, Q&As, or giveaways. This encourages users to remain active and invested in your content.