7 Tips for Creating Engaging Video Content on Social Media in 2023

7 Tips for Engaging Social Media Video Content in 2023

As social media continues to evolve and video content becomes the dominant form of communication in the digital space, businesses must adapt to keep up with the trends. Companies that can produce engaging video content on social media will have an edge in their industry, and we at Storyy want to help you achieve that edge.


Here are 7 tips for creating engaging video content on social media in 2023 that will help your brand reach new heights:

Keep it short and sweet

The average attention span of social media users is quite short, so make sure your video content is brief and to the point. A thirty-second video with a clear message can be more effective than a three-minute video that loses the viewer’s attention.

Know your audience

Understand your audience’s behavior and preferences. The video content that works for one audience may not work for another. Study your analytics and feedback, get to know your followers on social media, and tailor your content to meet their needs.

Stay on-brand

Your social media videos should always reflect your brand’s messaging and aesthetic. Use consistent branding elements such as specific colors, fonts, and design elements to create a cohesive look and feel for your videos. This will help your followers recognize your content and build brand trust.

Create captivating thumbnails

The thumbnail is an important aspect of video content on social media, as it can influence whether someone clicks on your video or scrolls past it. Design thumbnails that are eye-catching, high quality, and provide a clear picture of what the video is about.

Focus on quality

Audiences are more discerning than ever before when it comes to video production quality, so it is essential to invest in good equipment and edit your content carefully. Use the right lighting, microphones, and cameras to achieve a professional look, and take the time to edit your content to ensure it meets your brand’s high standards.

Tell a story

The most effective videos tell a story that viewers can relate to. Use a narrative arc to create a compelling story that draws the viewer in and holds their attention. This can be achieved through the use of characters, dialogue, and visually striking imagery.

Incorporate subtitles

Subtitles are essential for social media videos, as they allow viewers to watch without sound and make your content accessible to those with hearing impairments. Make sure your subtitles are easy to read, match the tone of your video, and accurately reflect the dialogue.

Know your audience

At Storyy, we firmly believe that having the right content creation team can make all the difference in the world. By having a team of professionals working on your social media strategy, you can create content that is relevant, on-brand, and tailored to the preferences of your target audience.

Don’t wait any longer to take your social media game to the next level. Talk to us today for a FREE Strategy Session to learn more about how we can help you create engaging video content that will drive conversions, grow your audience, and build your brand.


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FREE Resources

social media playbook
25 video hooks