jordan kilgour, tiktok strategy

TikTok Strategy on Organic and Ads with Jordan Kilgour 

In this episode of Social Media Storyy Telling, Jordan Kilgour shares with us about how he takes advantage of TikTok and social media marketing organic and ad content! 🙌

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Show notes: 

[00:00] Introduction
[01:11]    Jordan introduces himself and what he does
[02:38] What he thinks of authentic content vs. generated ones
[05:52] How he started using TikTok ads
[10:14]   His thoughts on in-person communication
[12:45]  More about TikTok getting smarter
[18:29]  Where to reach Jordan for more info

Lead with value-based content in TikTok

Start by figuring out the main content pillars for your brand. These are three or four key content types that convey your message, brand identity, and community.

Educational content – There is a high-demand for knowledge and how-to content and on TikTok they want it in bite-sized format. It is up to you whether to take advantage of this or not.

Entertaining videos –  People always want to see fun stuff that a brand is doing behind the scenes!

Community engagement content to activate your followers and create loyal customers.

Organic + Paid = Always Engaged – What do we mean by always-engaged? It’s what we call a combination of organic posts and paid campaigns, supplemented with something unique to TikTok—partnerships with creators (influencer marketing).

About our guest:

Follow Jordan Kilgour to stay up to date on his latest projects and learn from his proven strategies for success!


Jordan Kilgour is a trailblazing entrepreneur and digital influencer based in Brisbane, Australia. At just 28 years old, he has already made a significant impact in the online world, generating over 100 million views on TikTok and helping eCommerce businesses generate over half a million dollars in revenue.

In addition to Jordan’s impressive track record in social media and eCommerce, he has also built an eCommerce company from the ground up, cultivating a loyal customer base who are passionate about the brand. But Jordan’s ambitions go beyond just building successful businesses.

He is on a mission to challenge the limits of human potential, and his drive and determination have already led to him generating over $100,000 in sales through TikTok Ads in the past three months alone. With his expertise in social media marketing, eCommerce, and brand building, Jordan is a force to be reckoned with in the industry. 

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