content nuggest from GaryVee

How Gary Vaynerchuk Continues To Crush It At Social Media

Social media is a constantly evolving landscape, and keeping up can be a daunting task for even the most experienced marketers. But for Gary Vaynerchuk, it’s just another day at the office.

Gary Vaynerchuk (aka GaryVee) is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

So we decided to check-in on Gary’s massive content library and here are the insights we found that are applicable for 2023. We take a closer look at how Gary continues to dominate the social media game and how you can do the same.

Make S.O.C.s (Strategic Organic Content)

“I run around in Vaynermedia, it’s the ’S’ in S.O.C. that everything lives and dies by here.“

S.O.C.s are strategic, always-on contextual creative, designed to build brand, grow community and make brands relevant. This is understanding creative strategy in the context of platforms, culture and where the current attention is at.

Understand where people’s interests and attention are

When making content, prioritize creativity first, then use the data that will get you in front of the right people.

“Now, art not math is the most important equation in doing creative on social media. The algorithms now reward retention more than ever. Which means they’re going to show you (users) things they want.”

Utilize A.I.-assisted copywriting

“What I see in copywriting A.I. is that the commodity is being disrupted but you (the human) have to come-up with ideas…and then I’ve got to edit that means ideas and creativity go to the top while the commodity of the execution now is at the bottom.” 

Today’s iteration of Artificial Intelligence in itself still needs the human-brain for direction, prompts and creativity. Creative strategy still remains the same, it is the process and execution now that has become faster due to A.I..

Continue to educate, entertain and give value

“The reason so many businesses struggle with social media is because they put out content that’s in their best interest, instead of the person on the other side.”

If you follow Gary for a long time, you’ll know that this position on content creation has roughly remained the same. The formula is simple — but the execution is hard.

Your content online is your body of work

Whether for your company or for yourself, it’s never been more crucial to build your personal brand online. People are naturally drawn towards those they trust.

“Your reputation online, and in the new business world, is pretty much the game. You have to be a good person. You can’t hide anything, and you’ve got to be out there at some level. Your legacy is being written by yourself. Make the right decisions.”

Why are you still hesitating to make content?

We know by now that social media is not a sprint, it’s a marathon. It needs a consistent effort. Whether you’re just starting out or you’re a seasoned pro, these tips will help you build your brand and establish yourself as a thought leader in your industry. 

Want to get started? Try out Storyy & claim your FREE Social Media Video Edit today!


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