social media following

9 Methods Authors Can Use To Grow Their Social Media Following

It’s no secret that social media can be a powerful tool to reach new audiences and grow your business. But with so many platforms and strategies to choose from, it can be tough to know where to start.

Here are nine methods to help you grow your social media following and reach your business goals:

#1. Establish your online identity

The first step to gaining the attention of readers is telling them who you are, and how you’re different from other writers. That is your brand. Decide how much of your life you’d like to share with your audience. But a hint of personality can go a long way.

#2. Tighten up your bio

Your bio is usually the first thing visitors read on your social media profile. Use this space to share your interests, who you’ve worked with and topics you cover. And make it memorable.

#3. Write like a boss, promote like a pro

The key to building a strong social media following as an author is to consistently produce high-quality content and actively promote it on your various platforms. This means not only sharing links to your latest book or blog post, but also engaging with your followers by responding to comments and messages, and sharing interesting and relevant content from other sources.

#4. Join the conversation

Social media is all about engagement, so it’s important to join in on the conversation by commenting on other people’s posts and participating in online communities relevant to your genre or niche. 

This will help you build relationships with other authors, readers, & industry professionals, and increase your visibility and credibility online which will indirectly grow your social media following. 

#5. Use video content to stand out from the crowd

With the rise of platforms like Instagram and TikTok, visual content has become increasingly important for authors looking to grow their social media following. Consider creating book trailers, behind-the-scenes videos, or even short “bookstagram” clips to share on your social media channels.

No matter which platform you use, video content is a great way to capture attention and stand out from the competition.

#6. Use the power of giveaways and contests

Giveaways and contests are a great way to increase engagement and attract new followers. Consider offering a signed copy of your book, a free consultation, or even a virtual “meet and greet” with your followers as a prize.

#7. Collaborate, collaborate, collaborate!

Collaborating with other authors, bloggers, and influencers in your niche can help you tap into their existing social media following and attract new readers to your own channels. Consider organizing a blog tour, guest posting on other websites, or even hosting a joint Instagram or Facebook live event.

#8. Take advantage of trending topics and hashtags

Keep an eye on trends in your industry and related industries, and use relevant hashtags in your posts when appropriate. This will help you reach new audiences who might be interested in what you have to say but wouldn’t otherwise come across your content.

#9. Show off your body of work

Social media allows people to discover you. It allows people to serve you. It allows people to have more of a dialogue around your work. For the most part, your content and your body of work is what’s going to speak the loudest

Take the next step!

That’s it! Now you’re ready to go out into the world and amplify your brand conversations on social media. If you still feel intimidated to start, why not try us (Storyy) out? Get started and claim your FREE Social Media Video Edit today!


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