video podcasts

8 Benefits of Making Social Media Videos for Podcasts

A quick scroll through any social media feed will show that video content is taking over. It’s no surprise since videos are engaging, informative, and easy to consume. If you’re not creating videos for podcasts on social media, you’re missing out on a huge opportunity to connect with your audience and grow your business.

Here are a few benefits to consider:

#1. Engaging your audience more

Video podcasts are visually-interesting content that is much more likely to keep audiences engaged. Video content is more engaging than any other type of content on social media compared to audio. It’s easy to consume and can hold someone’s attention for a longer period of time than a photo or text post. 

If you want to capture your audience’s attention and keep them engaged with your brand, start creating social media videos from your podcast.

#2. Showing your face builds trust

Showing listeners what you look like creates familiarity. And when your audience feels like they know you, they’re more likely to trust you, stay engaged, and keep coming back for more. But gaining trust isn’t easy. It demands integrity, consistency and a commitment to releasing great content.

#3. Easy to repurpose

With video podcasting, you can record once, and repurpose that recording to be distributed via different social media marketing channels. Doesn’t that sound amazing?

Repurposing podcast episodes gives you the most mileage out of your content. And the best place to upload repurposed content is onto social media.

#4. Reach a broader new audience

Utilizing social media videos for podcasts will unlcok access to a massive audience, expanding the podcast’s accessibility and discoverability.

Short, digestible clips of videos for podcasts allow for greater shareability on social media, potentially increasing the reach of your podcast.

#5. Video podcasts are more informative

Most social media platforms aren’t designed for audio-only content. And the likes of Instagram and Facebook actually mute videos by default. That’s where video podcasts come into play. Users will still be able to see them without hearing the accompanying audio.

No matter what type of information you’re trying to share, video is the best way to do it.

#6. Videos for podcasts are easy to consume

In today’s busy world, people don’t have time to read long blocks of text. They want information that is easy to consume and understand quickly. Videos are the perfect solution because they can convey a lot of information in a short amount of time.

#7. Value engine for brand building

People are more likely to trust a brand that they feel like they know. Videos help build that trust by giving your audience a behind-the-scenes look at your business and letting them get to know the people behind the brand. The more trustworthy your brand is, the more likely people are to do business with you.

#8. Potential to generate leads & sales

One of the most important reasons to create social media videos is that they can help you generate leads and sales for your business. By including a call-to-action in your videos, you can drive viewers to your website or product page where they can learn more about what you’re offering and make a purchase.

Boost your social media shareability

In short, social media videos are a game changer for podcasts. They increase engagement, accessibility, and reach, and help to promote your show in a visually compelling way. So go forth and start filming, and then claim your FREE Social Media Video Edit today!

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