As professional speakers, you know that social media is a powerful tool to reach new customers and grow your brand. But what you might not realize is that video is one of the most effective types of content you can post to engage your audience.
Video content is popular because it’s engaging and easy to consume. In fact, studies show that people are more likely to remember information when it’s presented in a video format. And with the rise of platforms like TikTok and Instagram Reels, it’s easier than ever to create and share engaging video content.
Here are social media video strategies for professional speakers:
Don’t have any video content yet? Compile a few of your favorite photos into a slide-show video or create a GIF-style video instead! Be sure to add fun music, pops of color and interesting fonts to help the video look more dynamic. This is popularly used in Instagram Reels and TikTok vidoes.
One of the easiest ways to create engaging video content is to repurpose user-generated content (UGC). This can be anything from customer testimonials to behind-the-scenes footage of your business. Not only is UGC cost-effective and easy to obtain, but it’s also incredibly authentic and relatable. See below professional speaker Sylvie Di Giusto share her thoughts about us – storyy!
Tell your followers everything they’ll need to know about it, in a video! Be sure to include: the value that they’ll gain by attending, where and when the event is taking place, as well as how they can participate or sign up. Post it as a story (in Instagram, Facebook or YouTube) or as a Reel, YT Shorts and on TikTok!
If you want to get really creative with your video content, consider creating custom videos specifically for social media. This could be anything from an animated explainer video to an instructional tutorial.
The key is to create something that will appeal to your target audience & help them solve a problem or learn something new.
We know that social media videos are engaging and personable, but it is always better to know what your audience wants to know about you! You can re-introduce yourself by asking your customers what questions they have for you and then creating a vlog-style video to answer all of their questions.
This type of social media video will be great to save to your Instagram Story Highlights for your customers to easily access, anytime or a longer-form via the welcome video on YouTube.
Streaming is a huge industry and an often overlooked option. Many professional speakers still underestimate the hunger for knowledge of people online. While others are looking for short form content, there will be those who can watch through 1-hour+ podcasts, long seminar presentations or even lectures online via YouTube.
Since there’s so much competition on social media, it’s important to make sure your video content stands out from the crowd. One way to do this is by adding a unique twist to familiar concepts.
For example, if you’re a clothing brand, you could create a fashion show entirely via Instagram Reels. Or if you’re a travel company, you could share a series of short videos showcasing different aspects of a particular destination. The possibilities are endless!
By utilizing these tips, you can start creating social media videos that will help grow your business and reach new customers. So what are you waiting for? Try these tips yourself or try us by claiming your FREE Social Media Video Edit today!
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Learn 7 expert tips for creating engaging video content on social media in 2023. From storytelling to staying on-brand, Storyy can help your brand stand out in a crowded digital space. Schedule a FREE Strategy Session today!
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