How Speakers Can Become Trusted Authorities Through Social Media with Sylvie di Giusto

How Speakers Can Become Trusted Authorities Through Social Media

Together with Sylvie di Giusto, we talked about how speakers can become trusted authorities through social media platforms. ๐Ÿ†

As a professional speaker, she shared with us how she reached most of her audience through social media and how Sylvie maximized her every posting opportunity to let people know about her brand and what she does.

๐Ÿ™ Thank you for being here! Please remember to like, comment, share, and subscribe!

Show notes:ย 

[00:00] Introduction
[02:44] Her professional speaker career
[04:18] What made her want to be a speaker
[05:41] How she grew her brand before social media boomed
[07:34] How posting videos impacted her social media presence
[11:18] What to focus on when creating and posting content
[14:50] Does going viral with other unrelated content helps her
[16:21] Why should speakers start using social media
[20:20] Her fears and struggles
[21:09] What she thinks of the Storyy app
[23:24] How sheโ€™s able to remember peopleโ€™s names
[26:13] If she asks questions about her audience or she likes to find out on her own
[27:13] Things sheโ€™d like to tell her fellow speakers

How much business do you lose when someone looks at your profile?

One of the things that most people learning how speakers can become trusted authorities, is that most of us think about what we gain when one utilizes social media for their brand or business. But not many consider how much business they may lose when you are not mindful about using your social media for your business.

An example Sylvie gave was how she got a public speaking gig because the 1st choice speaker was cancelled from the event because that particular person posted unsavory comments in their personal social media account – which was found by the organizers, and then decided that this person was someone that did not align to their values and was subsequently replaced.

A quick content list for professional speakers can utilize to become trusted authorities in their niche

Still want to learn how speakers can become trusted authorities? To position yourself as a dominant force in your industry and advance your career/business, weโ€™ve compiled the best content types that you can use for your business.

1. Infographics

2. Lists (list videos/listicles)

3. Case studies and success stories

4. How-to guides

5. Personal stories

6. Resources and tools

7. Email newsletters

8. Podcasts

About our guest:

Follow Sylvie di Giusto!
Linkedin:ย https://www.linkedin.com/in/sylviedigiusto
Instagram:ย https://www.instagram.com/sylviedigiusto
Facebook: https://www.facebook.com/sylviedigiusto
Youtube: https://www.youtube.com/c/sylviedigiusto
Twitter: https://twitter.com/sylviedigiusto
Website: https://sylviedigiusto.com
Mobile Courses: https://howyouimpress.com/ย 

Sylvie di Giusto, CSP, helps individuals and organizations explore how people make up their minds very quickly. She takes audiences around the world on an interactive and entertaining journey of self-discovery that reveals how the world sees them, their brands and organizations, and, ultimately, how they see themselves.ย 

With her unique and thought-provoking presentations, Sylvie helps audience members to lead better, sell faster, and persuade instantly. In addition, she empowers them to master their first and lasting impressions in any professional or business environment and during customer or employee interactions.ย 

Sylvie is the author of โ€œThe Image of Leadershipโ€ and โ€œFair Advantage,โ€ as well as the mind and producer behind dozens of corporate or individual online courses, including her own innovative โ€œHow You Impressโ€ mobile learning lab.

Our Resources:

Let us know what you think!

Did you enjoy this podcast about How Speakers Can Become Trusted Authorities? If you have any podcast suggestions or things youโ€™d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please donโ€™t forget to subscribe, tune in, and share this podcast.

Facebook
Twitter
LinkedIn
Email

Leave a Reply

Newsletter

subscribe

FREE Resources

social media playbook
25 video hooks

Read More

7 Tips for Creating Engaging Video Content on Social Media in 2023

7 Tips for Engaging Social Media Video Content in 2023

Learn 7 expert tips for creating engaging video content on social media in 2023. From storytelling to staying on-brand, Storyy can help your brand stand out in a crowded digital space. Schedule a FREE Strategy Session today!

The Power of Storytelling: How to Use Social Media to Tell Compelling Brand Stories

The Power of Storytelling: Effective Social Media Content

Looking to stand out in the crowded digital landscape? Discover the power of storytelling for effective social media content marketing with Storyy. Learn how crafting compelling brand stories can engage your audience, build brand awareness, and foster customer loyalty.