Together with Sylvie di Giusto, we talked about how speakers can become trusted authorities through social media platforms. 
As a professional speaker, she shared with us how she reached most of her audience through social media and how Sylvie maximized her every posting opportunity to let people know about her brand and what she does.
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Show notes:
[00:00] Introduction
[02:44] Her professional speaker career
[04:18] What made her want to be a speaker
[05:41] How she grew her brand before social media boomed
[07:34] How posting videos impacted her social media presence
[11:18] What to focus on when creating and posting content
[14:50] Does going viral with other unrelated content helps her
[16:21] Why should speakers start using social media
[20:20] Her fears and struggles
[21:09] What she thinks of the Storyy app
[23:24] How she’s able to remember people’s names
[26:13] If she asks questions about her audience or she likes to find out on her own
[27:13] Things she’d like to tell her fellow speakers
One of the things that most people learning how speakers can become trusted authorities, is that most of us think about what we gain when one utilizes social media for their brand or business. But not many consider how much business they may lose when you are not mindful about using your social media for your business.
An example Sylvie gave was how she got a public speaking gig because the 1st choice speaker was cancelled from the event because that particular person posted unsavory comments in their personal social media account – which was found by the organizers, and then decided that this person was someone that did not align to their values and was subsequently replaced.
Still want to learn how speakers can become trusted authorities? To position yourself as a dominant force in your industry and advance your career/business, we’ve compiled the best content types that you can use for your business.
1. Infographics
2. Lists (list videos/listicles)
3. Case studies and success stories
4. How-to guides
5. Personal stories
6. Resources and tools
7. Email newsletters
8. Podcasts
Follow Sylvie di Giusto!
Linkedin: https://www.linkedin.com/in/sylviedigiusto
Instagram: https://www.instagram.com/sylviedigiusto
Facebook: https://www.facebook.com/sylviedigiusto
Youtube: https://www.youtube.com/c/sylviedigiusto
Twitter: https://twitter.com/sylviedigiusto
Website: https://sylviedigiusto.com
Mobile Courses: https://howyouimpress.com/
Sylvie di Giusto, CSP, helps individuals and organizations explore how people make up their minds very quickly. She takes audiences around the world on an interactive and entertaining journey of self-discovery that reveals how the world sees them, their brands and organizations, and, ultimately, how they see themselves.
With her unique and thought-provoking presentations, Sylvie helps audience members to lead better, sell faster, and persuade instantly. In addition, she empowers them to master their first and lasting impressions in any professional or business environment and during customer or employee interactions.
Sylvie is the author of “The Image of Leadership” and “Fair Advantage,” as well as the mind and producer behind dozens of corporate or individual online courses, including her own innovative “How You Impress” mobile learning lab.
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