5 Reasons Why Videos Are the Best Weapon in Content Marketing

A few years ago, marketing pundits declared video as the future of digital marketing. Well, the future is now. Every person who has ever been online has consumed a piece of content in the form of a video. And as quick as a wink, digital marketing teams have jumped on the bandwagon, capitalizing on videos as one of their main channels to promote their services either directly or through quality content that feeds their target audience’s curiosity. 

Are you still on the fence about whether or not your team should allocate resources into producing videos? Here are 5 reasons to convince you that videos are the best weapon in content marketing.

#1. Videos increase conversions

This alone should be enough reason for you to invest in videos. Simply adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. 

Studies also show that 74% of people bought a product because they watched a video explaining its benefits. In short, videos can make you some serious money, and the fact that they’re not very expensive to produce means you’re looking at a sure win when it comes to ROI.

#2. Videos are a great way to build trust

Of course, it’s not all about conversions. A brand should also try to gain the trust of its audience, and that is a goal on its own. Trust results in long-term relationships, which is what every business is shooting for. When a certain level of trust is achieved, you no longer have to “sell” things; you only have to provide useful information and people will come to you.

#3. Videos and SEO go well together

Each time you upload a video that targets common search terms, you’re increasing your odds of getting your business on the first page of Google. You’ve probably noticed that YouTube videos are almost always at the top of the page for many search terms.

Videos also allow you to keep visitors longer on your site, which triggers search engines to give your site more credibility. Did you know that simply embedding a video on your site makes it 50 times more likely to show up first on Google?

#4. Videos are popular for mobile users

9 out of 10 people use their mobile devices to watch videos. That means if you’re investing in video content, your audience becomes bigger and bigger. And the best part is that video sizes are pretty much standardized and can be viewed on even the smallest screens. This makes it an effective way to share information visually across a wide range of devices.

#5. Videos inspire action

When you watch a video, you get to consume more information. Even complicated stuff like cryptocurrency or the stock exchange market can be digested easier when presented in video format. The more a viewer understands what you’re trying to convey, the more likely he or she will take action. It could be buying your product, subscribing to your email list, or sharing the content on their social media accounts.

Videos can do anything

There’s no limit as to what you can achieve when you take video content marketing seriously. That’s why Storyy’s team of expert online marketers specialize in crafting and publishing high-quality video content for our clients to help them meet their goals.

Claim your FREE Social Media Video Edit today!

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