Video is one of the most powerful tools in a marketer’s toolbox, and social media video is no exception. In fact, social media video is one of the most effective ways to connect with audiences and promote your brand on social media.

Why? Because social media users are more likely to watch a video than read a text post, and they’re also more likely to remember what they see in a video than what they read in a text post.

What’s more, video is an incredibly versatile medium. You can use it to share behind-the-scenes footage, product demonstrations, customer testimonials, how-to guides, and so much more. And with platforms like TikTok and Instagram Reels, you can even create short, engaging videos that are perfect for social media.

So if you’re looking to grow your business through social media, video should be at the top of your list. But creating custom video content can be time-consuming and expensive. That’s why user-generated content (UGC) is such a valuable asset.

UGC is any type of content (including videos) that’s created by users, rather than brands. And it can be a great way to add fresh, original content to your social media feed without having to produce it all yourself.

Of course, not all UGC is created equal. To ensure that the UGC you curate is high-quality and on-brand, look for videos that are well-lit, well-edited, and relevant to your audience. And when in doubt, err on the side of caution—it’s always better to err on the side of caution when it comes to social media.

When it comes to creating custom video content, there are two key things to keep in mind: quality and consistency. Your videos don’t need to be Hollywood productions—they just need to be well-lit and well-edited. And if you can post new videos on a regular basis, even better! Consistency is key when it comes to social media success.

So if you’re looking to grow your business through social media, make sure you take advantage of the power of video. Use UGC to supplement your own custom videos, and focus on quality and consistency for the best results.