How do you convince your client to do something they are not comfortable with? Are you struggling in creating your own consistent content to promote your business? These are some of the questions that we answer in this episode.
As we return to recording our podcast, we interview a fellow seasoned marketer who also runs an agency and also created a platform for lead generation, Nick Sakkis.
We pick Nick’s brain on how the hard truths about running a business and digital marketing agency, the ups and downs, client struggles and many more!
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What we love about this episode is so much of it is relatable to not just agency owners but also content creators as well.
Show notes:
[00:00] Introduction
[01:02] Biggest struggles your clients will face
[04:41] Video turns your expertise into a free salesperson
[05:17] The best way to do business today is join the creator economy
[06:54] Nick shares his best video tip
[07:53] Deven’s video content experience
[08:27] Mind frame shift when recording content
[10:39] Dealing with getting stuck in a rut
[14:26] Sharing both success and struggles
[15:38] Benefits of YouTub for small businesses
[19:23] Optimizing your profiles for business
When it comes to business, Nick has plenty of experience especially in sales and marketing. He shared, ‘Once you realize video turns your expertise into a bunch of sales people working for your operation.
I always say that every video that you record, if you feel like you are the best salesperson in your organization, every video you record, you just added another salesperson for FREE! And that salesperson is going to tell your story 24/7, while you sleep, while you don’t work and it’s going to be playing for you as an additional salesperson in your organization for no cost.”
YouTube is the most popular social media platform in the world and an incredible place to market your business. If you use the right YouTube marketing tips and strategies, you can bring your brand to the attention of hundreds of thousands of potential customers.
So how can YouTube help businesses then?
1. You can build brand awareness
2. You can increase customer engagement
3. You can expand your reach
4. You can rank well in search results
5. You can have social media integration
6. Videos are better at getting people to take action
Nick describes himself as a digital marketing ninja, recovering food addict, and real estate enthusiast.
He is currently the founder of LEADMAXX is a software tool that helps local home service professionals close more deals with easy-to-use client communication, lead generation and business automation.
He is also the founder of Amplified Marketing Group. A company of paid advertising specialists have proven experience with cross-channel advertising on Facebook, Instagram, Google & Youtube. Focusing on getting you the best ROI possible.
Nick’s YouTube: https://www.youtube.com/@nicksakkis
Nick’s LinkedIn: https://www.linkedin.com/in/nick-sakkis-26999816/
LeadMaxx: https://www.tryleadmaxx.com/
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The One-Minute Video Guide: Mini Course: https://my.storyy.co/one-minute-video-mini-course
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Connect with Storyy!
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Email: team@storyy.co
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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