Social media marketing matters a lot for it allows businesses to connect with their customers and followers in a way that is informal and interactive.
This way, you can build relationships with your customers and followers, and turn them into loyal fans. Another important aspect of social media marketing is that people do business with people they trust. And creating engaging content is a great way to build that trust.
Now, we will discuss further the activities you can do to leverage social media for your business today!
Creating meaningful conversations and engagement within their target industry/audience can build trust and credibility. This can be done by posting videos, news, data, and interesting trends. The goal of social selling is to “nurture” and build relationships with prospects.
Leads can be gained through these strategies, by helping potential customers solve problems. It is executed in the form of thought leadership pieces, social proofing, and other content.
Social media platforms and management tools enable you to not only listen to how your customers interact and perceive your brand but also track key performance metrics (KPIs). This opens a window into improving the weaker areas of your business while reinforcing aspects that already resonate with people.
Engaging on social media gives brands the opportunity to tell their story, build trust with potential customers, partners and talent/employees across different platforms. In turn, being on social media gives brands an opportunity to drive thought leadership by solving problems and sharing insights related to their industry.
Create how-to guides, webinars and other related content to help people and, in response, people could trust your brand as their source for guidance.
With planning and engagement, you can build an active community about your brand, and the problems you solve on social media. This creates fans, and advocates that create UGC (User Generated Content) which can be an excellent source of testimonials, original and thoughtful content.
This then makes your brand TOP OF MIND in your target audience/niche. Also, if you want to connect and engage with your future customers, you have to be where they are. And that’s largely on social media.
If you’re not using social media for your business yet, now is the time to start! It’s an essential part of online marketing, and it can help you to reach a larger audience, build trust with your customers, and drive traffic to your website.
Need help getting started? Click here to view our Social Media Playbook. It includes important strategies you can start implementing today!
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