5 Powerful Tips When Making Social Media Video Content

social media, video

People are consuming social media video content at an unprecedented rate, and if you’re not focused on video as a part of your social media strategy, you’re missing out. 

Video content is one of the most powerful tools that allows you to connect with your audience on a more personal level, and it’s also more likely to be shared than other types of content. According to HubSpot, social videos generate 1200% more shares than text and images combined. 

If you want to make video a part of your social media strategy, there are 5 things you should keep in mind:

#1 Focus on creating quality content

It’s important to put time and effort into your social media videos so that they’re well-produced and offer value to your audience. When an audience finds you content  helpful or entertaining, they’re much more likely to share it.

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#2 Make sure your videos are optimized for social media

This means creating social media video content that are the right length for each platform and using descriptive titles and captions. You should also use hashtags and social media calls to action to encourage engagement and social sharing.

social media, video

#3 Consider using organic video rather than paid video ads

With social media algorithms favoring personal connections and user-generated content, organic videos are more likely to be seen and shared than paid videos. That’s not to say that you shouldn’t use paid social video ads–just make sure you’re supplementing your strategy with organic content as well.

#4 Take advantage of user-generated content

Encourage your social media followers to submit their own social media videos related to your brand or product. This is a great way to connect with your audience and create social proof for your business.

#5 Don't be afraid to experiment

There’s no one-size-fits-all approach to social media video content, so try out different types of content and see what works best for you. You may find that live videos perform better than pre-recorded videos, or that educational content gets more engagement than promotional content. The only way to find out is to experiment and track your results.

Looking for social media help?

If you’re not already using social media video content as part of your social media marketing strategy, now is the time to start. With the right approach, you can connect with your audience, boost your reach, and generate more leads and sales for your business. 

Do you need help getting started with social video? We can help! Schedule a FREE consultation with us today.


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