Grant Cardone: The Importance of Social Media for Business Success

Do you want your business to be successful? Of course you do! Social media is one of the most important aspects of business today. If you’re not using social media, you’re missing out on a huge opportunity to reach your target market.
In this blog post, we’ll be talking about our insights we got from one of Grant Cardone’s podcasts and his thoughts on the importance of a social media presence for business success.

Get your message out there!

You need to be willing to put yourself out there (the internet) if you want to be successful today. “Social media is a way for you to connect, prospect and make yourself known. Obscurity, not being known, is even a bigger problem than being broke. If people do not know who you are, then they cannot do business with you,” said Grant Cardone.
Make sure to use the various platforms such as blogs, podcasts, webinars, email lists using Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, and any other social media platform. Treat your online presence as you do your personal reputation, like a personal brand.

Social media helps you get sales

Grant Cardone emphasized that your customers are online, and it is critical that you have to take control and manage your online presence. If they don’t know you, they won’t follow you! People need to know who you are, they need to connect with you or they won’t buy your product. 
Your business and revenue in the age of the internet depends on your ability to reach as many people as humanly or technologically possible. “You have to become known, thought about, considered, and hopefully, the first or THE dominating choice in your clients’ minds. Only then will you have a chance at selling something“, said Cardone.

Harnessing Attention in the Marketplace

Attention is your first and most important asset. You need to secure the attention of your target marketplace in order to be successful. You need to be posting on social media consistently to get your audience’s attention. And expect to do it more than you think you do.
To get noticed on social media and break through the noise is by posting as often as possible. You’ve got to be putting in the work in production while also engaging your prospects, audience, fans and community authentically. This is reflected in Grant Cardone’s social media content volume to harness as much attention as possible.

It is called social media, not selfish media

Although we can sell as much as we want on social media, nobody will talk to you if all you do there is sell. People follow people, not companies. You need to stop using social media as a one way broadcasting platform, it is ultimately about engagement. Ensure that you interact with your followers and build that relationship. So whoever you meet or interact with in your social media channels, make sure to give, give, give before asking/receiving anything from others.

Need help in managing your social media presence and online reputation?

A lot of people are concerned about what they should post. They often get overwhelmed and end up doing nothing. With Storyy, all you need to do is RECORD and we take care of everything else!
We also help you build your online social media presence to become the trusted authority in your field of expertise. This gives you time to focus as well as greater reach to expand on your business.
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