Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users. See this prompt from Facebook below:
Make sure the Facebook ads are not targeting underage groups. Also ensure that you are also not targeting other demographics or psychographics for whom your offering would be inappropriate.
Double-check your Facebook ads or have another set of eyes reviewing it. Make sure to read the policy in full before resubmitting for approval as Facebook ads rejections can be quite nuanced as it is reviewed by humans. Keep #1 & #2 in mind when you’re going for clever, bold, or compelling ad copy.
Ensure your landing page includes your terms of service, a link to your privacy policy, and any other required information. Keep the copy clear, honest, and free of anything potentially misleading. And also make sure the page link is not broken.
Landing page experience is a factor in the Facebook ads approval process. And it’s not uncommon to see accidental popups, glitches, or unexpected movements and shifts on mobile. So make sure to do some testing on your landing pages’ mobile view.
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