House Hunters Say They’re Ready To Buy in the Next Six Months—Even in a Recession.

The Storyy Trend Report 09/12/22

Trend report

In this weeks edition

  • House Hunters Say They’re Ready To Buy in the Next Six Months.
  • Instagram starts testing reposting.
  • Sam Smith blows up on Tiktok

House Hunters Say They’re Ready To Buy in the Next Six Months—Even in a Recession.

The economy is in a recession? 30-year mortgage rates near 6%? Doesn’t matter—some home buyers are still planning to buy a home in the next six months, according to a new survey.

According to the survey by Realtor.com, which looked at visitors accessing listings as well as search results, nearly 46% of would-be house buyers polled said they’re planning to go ahead and purchase a home in the next six months, even though recession fears are weighing on prospective buyers.

That’s higher than the share of buyers who planned to buy in July 2019.

That’s also in spite of mortgage rates reaching the highest level since 2008, and as high home prices continue to hold their ground.

The data from the survey show that “some home shoppers are finding silver linings in the form of cooling competition,” Danielle Hale, chief economist at Realtor.com, said in a statement.

Video Prompts

  • Would you recommend someone buy a house in the next 6 months?
  • Where do you predict the housing market to be 6 months from now?
Trend report

Instagram tests repost capabilities

Instagram continues to copy other social media sites, as they test the ability to repost other’s content. This is similar to Twitter, TikTok, and Pinterest. This would allow your followers to view the content of whomever you’ve reposted as if it were your own, showing up on their feed.

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The Queen is dead long live the Memes

On the morning of September 8th, 2022, it was announced that she was under medical supervision at Balmoral Castle in Aberdeen, Scotland after her doctors became concerned for her health. It was further reported that her children canceled scheduled events to rush to her side, suggesting she may be close to death. Later that day, her death was confirmed by the Royal Family. Online, the news was treated both with grave seriousness and jokes from commenters, with many related memes (such as Queen Elizabeth Is Immortal and There Is No Queen of England) also trending amid the Queen of England’s death.

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Unholy by Sam Smith

Sam Smith dropped a snippet of his new song on TikTok this last week and it has taken over! The unique sounds and fun transitions have worked across every genre of TikTok. The song is dark and sexy but you can use it in almost every context, as long as you remember to transition with the music. Check these examples out below.

@itspierreboo

Can you imagine Nicky with a mullet…

♬ original sound - Sam Smith
@officiallydivinity

This She Hulk filter is wild 🤭

♬ original sound - Sam Smith
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Cbat

This song is trending on all social media platforms boosting it to #1 for a peculiar reason…

The Reddit post that blew this song up was a disagreement between a boyfriend and girlfriend on if this song is a good sex song and particularly if the beat can be used for… pacing. This sparked a debate on every social media platform with people chiming in with their opinions or making videos about the beat it sets. What do you think?

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Know your audience

Focusing on your audience’s wants and needs will better help you engage and find new people on your social media platforms. Maybe your audience isn’t into the Queen Elizabeth drama or news but into trending music. Choose your topics on what best suits them and you authentically.

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