Apple Unveils New iPhone 14

The Storyy Trend Report 09/7/22

It's offically pumpkin spice season!

Starbucks just recently announced it’s bringing back the beloved Pumpkin Spice Latte for fall! Starbucks sells over 20 million cups of the iconic flavor yearly, making it one of their most popular drinks.

In this weeks edition

  • Apple announces new products
  • We wanna gooooo home
  • How to hook your audience
Trend report

Apple Unveils New iPhone 14

Apple’s fall keynote today, showcased some of its biggest products including the iPhone. The tech giant unveiled 4 new phones, which includes the iPhone 14, iPhone 14 Plus, iPhone Pro, and iPhone 14 Max.

Along with new iPhones, Apple also announced updates to its Apple Watch Line, as well as a refresh of its popular Airpods Pro.

From here on, you can read more about the new products on Apple’s Website.

Video Prompts

  • Do you think these new Apple products are worth the hype?
  • What can we learn about product marketing from Apple?
Trend report

Instagram is testing more ways to flag posts you’re not interested in

Instagram is testing new settings for users to control what kind of content they see on the platform.

In a blog post, Meta says its tests include the ability to select multiple posts and mark them using the “not interested” button. This is to flag to the app that a user doesn’t want to see similar content. Currently, users can click into an individual post to flag it, but there’s no way to do that at scale.

Instagram will also soon start testing a way for users to make a list of keywords, phrases, emojis, and hashtags in recommended posts that they’re not interested in. Furthermore, TikTok rolled out a similar keyword-based feature in June — giving users the ability to “dislike” videos to steer their algorithm towards more of what they want to see.

The new controls on Instagram come shortly after users revolted over changes piling up on the platform. Apart from a flood of Reels, many Instagram users were upset by the amount of recommended content appearing on their feeds from accounts they don’t follow. Lastly, this is something Meta CEO Mark Zuckerberg has said will only increase going forward.

Trend report

Don’t Worry Darling

Don’t Worry Darling is a 2022 film directed by Olivia Wilde and starring Harry Styles, Florence Pugh and Chris Pine. Billed as a sci-fi mystery thriller, that takes place in the 1950s. And sees a married couple played by Styles and Pugh moving into a seemingly ideal community defined by its very traditional gender roles, only to find that all is not what it appears to be.[1]

The film gained notoriety in the summer of 2022 because of purported on-set drama and tensions involving Styles, Pugh, and Wilde. Which quickly became a subject of memes and speculations from fans and detractors around the internet.

The memes coming from the movie are either about the drama itself, or using clips from the film or movie promotion, including the recent spit-gate between Harry Styles & Chris Pine.

Trend report

I Wanna Go Home

I Wanna Go Home is a song performed by a girl that became a TikTok sound in 2022. Used by video creators that wanted to showcase a situation, setting or action that would make them want to go home instead of being out. The original video comes from a Nigerian gospel group called Destined Kids and their song “It’s a Holiday.”

To use the trend, put the sound over a video of something that frustrates, concerns, or makes you angry. Keep it fun and relatable!

Trend report

Cbat by Hudson Mohawke

The memes around Cbat and the viral Reddit post have sent the song to the top of the Viral 50 on Spotify.

Trend report

How do you start a video?

You only get one shot at a first impression, which is why the beginning of your video is the most important part. You only have 3 seconds on average to hook your audience. 

Luckily for you, we developed a list of the most effective video hooks to help you stand out on social media. You can download the list here

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