Video retargeting is the process of targeting ads to people who have already interacted with your video content.
It’s a powerful way to reach out to existing customers and leads, and can result in better conversion rates and more sales. Instagram is a great platform for video retargeting because it has over 500 million active users.
And, thanks to its new Instagram Boosting feature, it’s now easier than ever to set up video retargeting on Instagram. In this article, we’ll show you how to set up video retargeting on Instagram and discuss some best practices for using this powerful marketing tool. Let’s get started!
Video retargeting is a relatively new concept that is revolutionizing the way businesses market their products and services. Video retargeting refers to the process of showing targeted ads to social media users who have watched a video on a company’s website or YouTube channel.
The idea is to reach out to potential customers who have already expressed an interest in the company’s products or services by providing them with relevant, targeted content. Video retargeting is an effective way to improve brand awareness and boost sales, and it is quickly becoming one of the most popular marketing tools available.
Video is an increasingly popular format for content on social media. In fact, according to a recent study, over 50% of internet traffic is now video. This trend is especially true on visual-centric platforms like Instagram. Not only are users more likely to watch videos on Instagram than other types of content, but they’re also more likely to remember the videos they see.
This makes Instagram an ideal platform for video retargeting. By targeting these users with relevant videos, brands can increase the chances that they’ll consider using their products or services again. While video retargeting is still a relatively new tactic, it’s already proving to be an effective way to reach potential customers on social media.
Setting up video retargeting on Instagram is quick and easy. Here’s how:
First, create a Video Audience. To do this, go to your Ads Manager and click “Audiences.” Then, click “Create Audience” and select “Video.” Next, choose the video that you want to use for retargeting. You can either upload a new video or select one from your existing library. Finally, enter a name for your Video Audience and click “Create.”
Now that you’ve created your Video Audience, it’s time to create your ad. Go to Ads Manager and click “Create Ad.” Then, select “Video” as your ad type. Next, choose the video that you want to use for your ad. If you haven’t already uploaded the video to Instagram, you can do so now. Once you’ve selected your video, enter the URL of the landing page where you want people to be taken after they watch the ad. Finally, enter your ad text and click “Submit.” And that’s it!
While video retargeting is one of the best ways to reach your target audience, you will want be producing strategic and engaging content. Here are some best practices to keep in mind:
– Keep your videos short and to the point. People have short attention spans and are more likely to watch a video that is under 60 seconds.
– Make sure your video is high-quality. poor quality videos will reflect poorly on your brand and turn people off from watching.
– Use descriptive and eye-catching thumbnail images. This will help grab people’s attention as they scroll through their feed.
– Use relevant hashtags and keywords so that people who are interested in your topic can find your video.
Following these best practices will help ensure that your video retargeting campaign is successful and that you reach your target audience.
Video retargeting is a powerful marketing tool that can help improve brand awareness and boost sales. If you’re looking to reach your target audience on social media, video retargeting is an effective way to do it. Plus with Instagram being one of the most popular visual-centric platforms, it’s the perfect place to start.
And with Storyy, it’s easy to create high-quality videos that will grab people’s attention. Sign up for Storyy today and start reaching your target audience!
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