The Do's And Don'ts Of Social Media For Coaches

What coach on social media should and should not do

As a coach, you know that social media is an important tool that can help expand your audience and grow your business. But what should you be doing on social media to get the most out of it? And more importantly, what should you avoid? In this blog post, we will discuss the dos and don’ts of social media for coaches. 

We’ll cover everything from what to say in your posts to when’s the best time to post content. So whether you’re just starting out on social media or you’ve been using it for a while, using it for a while, read on!

What Coaches Should and Shouldn't Say on Social Media

Coaches need to be mindful of the language that is used in posts, as some phrases can be empowering while others can turn away clients. For example, phrases such as “You can do it!” and “I believe in you!” can help to build confidence and motivation. While negative phrases such as “You’re not trying hard enough” can discourage clients from pursuing their goals or using your business. It’s important to also avoid negative comments about other people or businesses, swear words, and anything that could be considered offensive. 

Instead, coaches should focus on positive messages and language that is professional but still understandable. Ultimately, coaches should aim to use language that is supportive and encouraging, as this will create a welcoming environment that will ultimately lead to success.

Do's and Dont's of social media for coaches

How coaches should and shouldn't act online

It is important that coaches act professionally on social media in order to maintain their credibility. This means refraining from posting any overly personal information, or anything else that could be considered unprofessional. People want to get to know you, but not all of you. Additionally, coaches should avoid arguing with others or causing online disputes. 

When recording content, it’s important to act confident with your words without coming across as arrogant. Remember that you’re trying to build relationships and gain trust, not show off how much you know. And lastly, be sure to take care of your visual appearance. This doesn’t mean you need to be perfectly polished, but you should make sure you’re clean and presentable in any photos or videos you share.

What social platforms coaches should and shouldn't use

There is not one specific social media platform coaches should be using. But there are a variety of social media platforms to choose from, each with its own strengths and weaknesses. For coaches, the most important thing is to choose a platform where you will be able to reach your target audience. 

For example, if you’re trying to reach working professionals, LinkedIn would be a better choice than Snapchat. Once you identify your target audience and know the type of content you want to share, you can choose the best platform for you.

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How coaches should and shouldn't post on social media

When it comes to posting online there’s a few things coaches should keep in mind. When you’re posting content, it’s best to do so during high traffic hours. This way, more people will see your content and you’re more likely to get interactions. Likewise, avoid posting in the middle of the night as most people are asleep at this time. 

Instead, aim for times when people are more likely to be checking their social media feeds such as early in the morning or during their lunch break. Another important tip is to make sure your grammar and spelling are correct. This shows that you’re professional and takes away from the credibility of your message. Lastly, don’t forget to use hashtags. Hashtags help others find your content and can also start conversations. In addition, coaches often use hashtags to find new clients, so make sure you’re using relevant hashtags for your business.

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Create a Plan of Action

When it comes to social media, coaches should aim to be professional, positive, and active. By following these simple tips, you can ensure that you’re using social media in the most effective way possible to reach your target audience.

Storyy is the perfect tool for coaches who want to use social media more effectively. Our platform helps you plan, track, and measure your social media goals so you can see what’s working and what’s not. Plus, we provide valuable insights and feedback so you can continue to improve your social media strategy. So get out there and start sharing your message with the world!

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