How To Create Engaging Social Media Content​

Why coaches should use video

Are you ready to become a social media master? Here are 7 tips on how to create engaging social media content.

1. Plan Your Content Ahead of Time

Social media content is some of the most important marketing you can do, so treat it as such! Take time to plan out your videos and what kind of content you want to create. The more time you take to strategize your content, the easier it will be when it’s time to film.

2. Keep Your Posts Short and Sweet

Don’t make your videos too long. Keep them short yet informative, giving the viewer the most information in the least amount of time. Don’t let the video drag out too long if it’s not necessary.

3. Use video Whenever Possible

Every major social media platform is prioritizing video, make sure to keep video the primary form of content you’re creating. You can also create quote graphics and audio only posts that derive from the video content you create.

4. Mix Up Your Content Types

Would you talk to your friends about only one thing? NO! So why talk to your followers this way? Talk to your followers about things you’re passionate about, as well as your business. Find a good balance between these, so your audience doesn’t always feel like you’re trying to sell them something

5. Engage With Your Followers

Treat social media like a conversation, just like how you would talk to a friend. Engage with your audience by responding to comments, liking posts, and using features like polls and stories. Make your followers feel acknowledged and appreciated.

6. Repurpose Old Content​

Your old content is still as good as the day you made it! Repurpose old content by giving it a new makeover. The information you gave is still valuable. Don’t let it go to waste!

7. Monitor Your Analytics

Keep an eye on the numbers! Always take note of what content is working, and what content isn’t. Be ready to switch things up and focus on creating content that works.

Start Creating Content

More solopreneurs are creating video content than aver before. It’s time for you to start creating content that will cause engagement and put you on the fast track of success on social media. 

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